• Ametek Electronic Instrument Group Strengthens Commitment to Asian Market Korea

News & Views

Ametek Electronic Instrument Group Strengthens Commitment to Asian Market Korea

Sep 13 2011

The Electronic Instruments Group (EIG) of Ametek, Inc, has strengthened its presence in China, Japan and elsewhere in Asia by adding to its sales and marketing efforts and opening new sales and service facilities across the region.

“In recent years, Asia has proved to be a dynamic, stable and permanent driving force for growth,” notes Volker Dreisbach, Vice President and China Country Manager for Ametek’s Electronic Instruments Group. “Despite the global economic crisis, which also has been felt in the huge Chinese market, we have continued investing in our businesses. Today, we are stronger than ever in Asia and plan to expand even further.”

In China, Ametek EIG represents 21 Ametek businesses that cover a broad spectrum of process, analytical, measurement and calibration instruments. In 2010, Ametek had sales in China of more than $150 million. EIG accounted for more than two-thirds of that and expects strong sales growth in 2011 as well.

To serve its growing Chinese customer base, Ametek Commercial Enterprises-Shanghai (ACES) maintains four sales, service and demonstration facilities across China.

In addition to a modern and recently expanded headquarters facility in the Waigaoqiao Free Trade Zone, Shanghai, that
provides a full range of sales, training and support services, ACES operates sales and service facilities in Guangzhou, Chengdu and Beijing to provide local support to Ametek customers in those regions. Among Ametek’s Chinese customers are many leading companies in such industries as metals processing, energy production, automotive and electronics along with such new and developing businesses as renewable energy, nuclear power, precision manufacturing and other high-technology fields that increasingly require the advanced process and analytical
instruments offered by Ametek. Japan also is an important and growing Asian market for Ametek EIG. Although Japan was hit hard by the global economic crisis and more recently by an earthquake and tsunami along its northeast coast, Ametek is optimistic about future growth opportunities in Japan. This past spring, Ametek EIG combined the activities of its Japanese subsidiaries and relocated its Tokyo headquarters. The new Tokyo facility features a modern instrument demonstration laboratory as well as a large sales, service and parts department. The Group
also operates a subsidiary office in Osaka. Earlier this year, Ametek partnered with SII Nano Technology, a well-established leader in Japan’s growing spectroscopic instruments market.

The partnership combines SII Nano Technology’s unsurpassed knowledge of the Japanese high-technology instruments market with Ametek’s best-in-class technology and industry-leading sales and service support. “We are optimistic regarding the outlook for the Japanese instruments market,” notes Andreas Eerden, who
previously had been Sales Manager for Ametek X-ray fluorescence instruments in the Asia-Pacific region and now is
Director of Sales and Service for Spectro Analytical Instruments (an Ametek subsidiary) in Japan. “Japan is a complex market, but with our alliance with SII NanoTechnology and the consequent gathering of our local resources, we have successfully set our course. We expect the market to recover in the second half of 2011 and for that growth to continue.”


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