Key appointment for new base in South Korea

Nexeon, a leading battery materials developer and manufacturer, has extended its presence in Asia with the opening of an office in the Gangnam district of Seoul, South Korea, which complements the office and development facility based in Yokohama, Japan, established in 2016.

Michael Choi joins Nexeon as Head of Asia Business Development, with a background in the lithium-ion battery industry and automotive sector. Michael will be responsible for sales and business development in Asia where major manufacturers are making strides by adopting new technologies such as silicon anodes for rechargeable batteries.

Previously Sales Director of Korea and Southeast Asia at Imerys Graphite & Carbon, where he generated significant growth through development of long-term business relationships and enhanced supply chain management.

He was also Head of Strategy at BMW Group Korea, where he led new business strategy including electric mobility to reduce CO2 emissions; and was a business planning director for batteries in EV & Energy Storage Systems at Samsung SDI, with earlier roles were at IBM and SK Innovation.

Mr Choi has a degree in Chemistry from Korea University, and an MBA from the University of Southern California.

“I am delighted to welcome Michael to Nexeon at this pivotal time in our development”, said Dr Scott Brown, CEO of Nexeon. “His industry and regional knowledge will be important in developing strong links with existing and new customers in the region.”

“I have been aware of Nexeon’s role in the development of silicon anode materials for some time, so I am very excited to become part of the team”, said Michael Choi.

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