Lab M Invests in Marketing Strategies

Microbiology company Lab M has appointed Wendy Martindale as Director of Sales & Marketing. Wendy joins Lab M from one of Europe’s largest laboratory services companies. She is a scientist by training who has a broad range of commercial experience in scientific and laboratory markets.

Welcoming Wendy Martindale, Lab M’s Managing Director Ian Morris said: “Lab M’s move last year into large, new commercial and manufacturing headquarters enabled us to fine-tune and extend our operations and to add new products and product formats to our range. Our teams have responded magnificently to the challenges of increasing productivity and output and to growing sales. The role of Director of Sales & Marketing is crucial as we open up new markets and new areas and I know we will all benefit from Wendy’s strong business focus and deep understanding both of our products and the needs of our customers.”

Lab M’s move into new headquarters in July 2012, was part of the company’s strategic development and continued investment, and has involved expansion across all parts of the business. New capabilities continue to come on stream and there is a focus on the development of new products and services that will further support distributors and users of Lab M’s products around the world.