30% Increase on UK Sales Orders Reported

Despite challenging economic conditions and in the face of fierce competition, Shimadzu UK has achieved sales order growth of 30% in the last two years.

This growth has been achieved across many products in the formidable Shimadzu range including GC, GCMS, LC, LCMS, Spectroscopy, TOC and Material Testing Solutions.

A long-established company, Shimadzu is a global presence in mass spectrometry, chromatography, atomic spectroscopy and thermal analysis, and is known for its high quality engineering and robust, technically advanced scientific instrumentation.

Darin Enefer, Shimadzu UK’s Sales & Marketing Director, believes that the company is now really making its mark in the highly competitive UK market. “We have a committed and extremely knowledgeable team of people in Shimadzu UK who ensure that our customers get the highest levels of support and continuity of service, as well as state-of-the-art analytical solutions.

Having undertaken a survey of laboratory personnel and those in purchasing roles, Shimadzu UK identified three areas of opportunity on which to build, and which Darin Enefer believes are proving crucial to the company’s current success. “It seemed that a gap existed in the market for a scientific instrumentation provider to do three things: listen; provide insight; focus on relationships,” he said.

“In our view taking the time to listen and fully understand what a customer wants is absolutely essential. We recruit and retain people who are both scientifically competent and possess the interpersonal skills needed to build lasting, trust-based relationships.

“When it comes to ‘providing insight’, we focus intensively on becoming a ‘technical ally’ for the customer, co-creating solutions that really help them towards more effective ways to implement method development and obtain the most accurate and definitive analysis.

“Many customers today rely on us as the ‘provider of choice’, supporting their professional reputation through delivering results that they can absolutely depend on.

“And finally, our ‘Focus on the relationship,” means that we don’t stop at the sale, but always look to the longer term, working as a team with our customers and supporting them in mapping their short, medium and long term requirements.”