Analytik Jena and Metrohm Enter Strategic Alliance in India and Scandinavia Two Metrohm subsidiaries, Metrohm India Ltd and Metrohm Nordic AS will become exclusive distributors for Analytik Jena’s product offer in India and theScandinavian countries. Both partners areoperating globally as leading manufacturersof precision instruments for chemical analysis. From a business-strategic perspectiveMetrohm’s portfolio (titration, ionchromatography, voltammetry and stabilitymeasurement) and Analytik Jena’s portfolio(optical spectroscopy/elemental analysis) arean ideal match. Their strategic partnership allows bothpartners to join forces in the abovementioned markets and provide the bestproduct and service offer to their customers.Metrohm India Ltd has been a key-player inthe Indian market for analytical instrumentsfor more than 25 years. The company has established a close networkof local agencies for distribution, service &support all over India. Given the size of theIndian market, this is an invaluable asset,which from now on will also benefit thecustomers of Analytik Jena. Headquartered inChennai, Metrohm India Ltd has installedmore than 2000 units in India making thecompany the market leader in many customerbranches and an ideal partner for AnalytikJena’s product offer.The cooperation in the Scandinavian countriesbetween Metrohm and Analytik Jena will bedeveloped step by step. Starting from its headoffice in Sweden, Metrohm Nordic AS willdistribute and bring after-sales service &support for Analytik Jena products to Norway,Finland, and Denmark. To this end, therequired staff have been hired and trainedthoroughly during the last couple of months.

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Lab Asia June 2020

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