Specialist chemical portfolio unified under one global brand

AnalytiChem is bringing its specialist chemical product ranges together under a single global brand, with products previously marketed under the Bernd Kraft, Chem-Lab and SCP SCIENCE names transitioning to the AnalytiChem portfolio.

The move marks a further step in the company’s strategy to create a more unified global identity, combining the expertise and heritage of its established brands while making it easier for customers to access its analytical chemistry solutions.

Products from the three legacy brands will now become part of AnalytiChem’s Lab Essentials and Environmental product ranges. The transition follows the successful integration of its microbiology portfolio under the Redipor® brand and supports the company’s aim to simplify its product structure around four core brands: AnalytiChem, Redipor®, OREAS and CONOSTAN®.

For customers, the change is designed to streamline product identification and purchasing while maintaining the quality and reliability associated with the existing ranges. Product composition, technical specifications, documentation, sourcing and manufacturing processes will remain unchanged, unless required as part of wider harmonisation or to provide specification improvements.

Updates will focus on branding elements, including labels and outer packaging. Existing product part numbers will remain the same, with new AnalytiChem article codes introduced alongside them to provide a simpler and more consistent ordering process.

“Bringing together our expertise, innovation and heritage of these three strong brands under one unified global brand allows us to better serve our customers and partners,” said Courtney Barnes, VP Product and Marketing, AnalytiChem. “It makes it easier for them to access the full breadth of our chemicals and reagents portfolio, while maintaining the trusted quality and reliability they expect.”

The brand transition reflects AnalytiChem’s continued expansion as a global supplier of specialist laboratory products. Alongside its core chemical portfolio, the company provides ready-to-use culture media through Redipor®, petrochemical analysis solutions through CONOSTAN®, and geochemical reference materials through OREAS.

By bringing these capabilities together, AnalytiChem aims to provide laboratories across life sciences, environmental and industrial markets with a more consistent and accessible range of products supporting accurate analytical measurements.

Additional information and a detailed Q&A on the transition are available through AnalytiChem’s dedicated webpage.

More information online