Energise Your Asian Business

Though it is widely accepted that maintaining an expatriate sales and support staff in Asia is beneficial, for most companies it proves cost prohibitive. As a result most companies have little choice but to mainly rely on a network of local distributors, with minimal support from an Export Sales Manager’s annual visit. As a result sales volumes in Asia can often be disappointing when compared with territories more easily accessed and managed. How to improve sales volume without incurring crippling costs has long been a problem faced by many manufacturers. Now an exciting new option for scientific product manufacturers wishing to improve their sales throughout Asia has opened up with the extension of Bob Batty International’s (BBI) activities into Asia through a merger with Applied Scientific Management (Asia), a 25 year veteran company experienced in the sales and support of scientific instrumentation, diagnostics and reagents throughout Asia from their base in Bangkok Thailand. The new BBI (Asia) will operate in Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Hong Kong, South Korea and Taiwan and has wide experience in the Hospitals, Clinics, Universities, Research, Environmental, Pharmaceutical, Food, Dairy, Milling, Refining, Petrochemical, Industrial Chemical, Polymers, Beverages, Brewing and Paper and Pulp markets.

BBI has developed exclusive databases that detail the main distributors in Asia and thousands of laboratories throughout the region. BBI provide a full service from establishment of distributor networks, through planning and execution of business strategy to provision of regular reports. Representation at regional exhibitions with local distributors can also be organised. Distributor training seminars are a further field of expertise. Instead of using expensive conference organisers from outside the industry, BBI can provide the perfect interface for both manufacturer and distributor to get the most from the meeting.