New Interfacial Analysis Website Launched
Dec 21 2020
Krüss has completely renewed the company's website in a relaunch. Fresh content is now even more accessible whether at the office or mobile. Moreover, the focus is on a solution-oriented approach that makes navigation easier, especially for non-expert visitors.
Users are sometimes initially unaware that certain product behaviour could be related to interfacial chemistry. For example, visitors who want to remedy the lack of long-term adhesion of a coating or the formation of lumps in a dispersion are not necessarily familiar with the relevant contact angle measurement techniques. It is much more obvious to look for a solution that starts directly from the problem.
With the new website, Krüss puts this entry option in the foreground. Visitors select their material and/or their process and the website offers purposeful information from the customer-focused site: use cases, application reports, videos, products, background knowledge, and more. In addition, there is still a classic menu navigation, which quickly provides orientation with a clear structure and a variety of functions such as filters, bookmarks, or a comparison of selected products.
The new Krüss website was created in cooperation with the Hamburg agency Elbkapitäne and is available in German, English, and Chinese.
More information online
In this Edition Articles - Applications of Newly Developed 2.7 μm Porous Graphitic Carbon Particles in U/HPLC - Improve sensitivity and decrease matrix effects in pesticide residue analysis...
View all digital editions
Oct 31 2021 Philadelphia, PA, USA
Nov 02 2021 Johannesburg, South Africa
Nov 03 2021 Birmingham, UK
Nov 07 2021 Porto, Portugal
Nov 08 2021 Chiba, Japan