New APAC Technical Centre expands access to advanced measurement solutions in Malaysia

Anton Paar has strengthened its presence in the Asia-Pacific region with the launch of its APAC Technical Centre in Malaysia. This new centre underscores the company's commitment to scientific and industrial innovation, offering direct access to advanced measurement instruments and expert application support.

The APAC Technical Centre features a 370 m² interactive showroom, providing industry professionals and researchers the opportunity to engage with Anton Paar’s state-of-the-art instruments. The facility includes lab space, two extrusion labs, an XRD lab, and a main lab focused on method development and proof of concept. Visitors can send their own samples in advance, accompanied by relevant datasheets, and observe live demonstrations to gain insights into precision measurement techniques across diverse analytical applications.

Anton Paar’s application specialists are on-site to offer expert guidance, assisting visitors in tailoring measurement solutions to their specific needs. “With the investment in the new APAC Technical Centre, we have reached the next milestone for future growth and technical expertise in the APAC region. We now have a central location where we can work efficiently with our sales subsidiaries to address our customers’ challenges, showcase the entire Anton Paar solutions portfolio, and train our sales and service colleagues across the region,” said Astrid Greiner, Executive Director Region APAC at Anton Paar. “This investment is an important step toward meeting the demands of the fast-paced APAC region by providing high-quality and rapid support to our customers.”

Beyond showcasing individual instruments, the Centre offers comprehensive measurement systems and serves as a hub for hands-on workshops, webinars, seminars, personalised training sessions, and practical learning experiences. These initiatives aim to empower industry and academic partners throughout Malaysia and the broader Asia-Pacific region, fostering knowledge exchange and advancing regional measurement technology capabilities.

The APAC Technical Centre delivers significant value to scientists, labs, academics, and industry specialists across the region. Sales and service teams, along with customers, are encouraged to take advantage of world-class training opportunities, deepening their understanding of the instruments and optimising laboratory operations with the latest technological advancements.

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