New CCO to strengthen customer approach strategy

SPT Labtech has appointed Morten Frost Norgreen as Chief Commercial Officer (CCO) to spearhead the company’s commitment to understanding and exceeding customer expectations and create solutions to enable more productive scientific research and diagnostic workflows.

Morten joins SPT Labtech from Veracyte Inc, where he served as the Chief Commercial Officer, IVD and has held senior leadership roles at Agilent Technologies and IQVIA. With substantial experience across clinical, diagnostics and genomics markets, he has successfully delivered revenue growth through execution of go-to-market strategies.

Kieran Murphy, Executive Chairman at

SPT Labtech’s executive chairman Kieran Murphy said: “I am thrilled to welcome Morten to the group. He brings a unique blend of vision and experience that will be instrumental in driving closer alignment with our customers. It underpins our commitment to strengthening our position as a leading player in liquid handling as well sample management and preparation automation.”

Morten added, "I am honored to be part of a group with such a strong reputation for innovation and excellence. I look forward to joining a great team and continuing the momentum that has been created through a relentless focus on delivering value to our customers.”

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