Laboratory Products

  • New, Enhanced Website Premiered

New, Enhanced Website Premiered

Apr 11 2017 Read 611 Times

BioTek Instruments debuts their updated BioTek.com website with a fresh, modern design, improved SEO and fast user access to product, applications and company information. The redesign applies to all BioTek local language websites, and reflects the company’s significant growth in the life science instrumentation market.

BioTek commissioned Neptune Web in Somerville, MA to strengthen search engine optimisation for boosted online visibility, and deliver an all-new online experience with improved usability. They used the latest digital technology for clean code, fast load times, and a responsive design that allows online visitors to conveniently access information from their device of choice.

Streamlined navigation and a user-friendly product finder help people quickly find what they are looking for, and updated corporate and local support pages highlight BioTek’s commitment to personalised service. Content discovery mechanisms include a broad range of videos to aid in product visualisation and comprehension, along with a fully searchable database of over 2,000 citations and hundreds of application notes and scientific resources related to BioTek’s imaging, microscopy, detection and liquid handling products.

“Our goal of improving customer efficiency extends beyond our life science instrumentation to include the online experience,” explained Julie Murray, Sr. Marketing Operations Manager at BioTek. “We’re excited that our new web site is a convenient and engaging platform to showcase our products and the applications that they enable.”

Visit the new BioTek website at www.biotek.com.

Reader comments

Do you like or dislike what you have read? Why not post a comment to tell others / the manufacturer and our Editor what you think. To leave comments please complete the form below. Providing the content is approved, your comment will be on screen in less than 24 hours. Leaving comments on product information and articles can assist with future editorial and article content. Post questions, thoughts or simply whether you like the content.

Post a Comment




Digital Edition

Lab Asia August 2019

August 2019

In this Issue Articles Mass Spectrometry & Spectroscopy 67th ASMS Conference on Mass Spectrometry and Allied Topics Chromatography Using Gas Chromatography for measuring atmo...

View all digital editions

Events

ACS National Meeting & Expo, Fall 2019

Aug 25 2019 San Diego, CA, USA

Microscopy Conference 2019

Sep 01 2019 Berlin, Germany

BMSS Annual Meeting

Sep 03 2019 Manchester, UK

JASIS 2019

Sep 04 2019 Chiba City, Japan

ICMGP 2019

Sep 08 2019 Krakow, Poland

View all events