Liquid Handling Company Launches New Corporate Brand

Following its recent merger with the Viaflo Corporation - Integra Biosciences AG has announced that from 1st January 2010 the companies will adopt the new corporate brand – Integra.

Elmar Morscher, CEO of Integra Biosciences recently stated, “The recent merger between Integra Biosciences AG of Switzerland and Viaflo Corporation of the US has created a strong corporate entity that develops,

manufactures, sells and services a wide variety of innovative laboratory products to over ninety countries. The focal point of the combined worldwide business is liquid handling solutions; both represented as instrumentation and consumables designed primarily for the life sciences marketplace. The wide range of complimentary products produced by the two companies, along with numerous exciting new product

additions planned for 2010, will be repositioned under the new corporate brand Integra. The Integra brand will replace existing brands within the combined businesses and will represent a clear direction of a company that

has merged the best of the old with a singular and simple goal of producing new innovative and high value liquid handling products for the future.”

To introduce the new Integra brand – a new website (www.integra-biosciences.com) incorporating the complete range of Integra Biosciences AG and Viaflo products has been launched.