Scientific Laboratory Supplies – FOCUS

Best marketing campaign

At SLS we are proud to nominate FOCUS, our extensive promotional brochure, for the Best Marketing Campaign at the Labmate Excellence Awards 2025. Running from 1st February 2025 to 31st May 2025, this carefully designed campaign delivers exclusive, high-value discounts across an extensive range of laboratory products, supporting scientists and researchers in securing the best equipment at favourable prices.

FOCUS is more than just a brochure, it is a strategic, multi-channel marketing campaign that ensures maximum engagement across both digital and print platforms. Featuring over fifty pages of exclusive offers, this edition highlights top-tier brands, including Eppendorf, Gilson, Corning®, OHAUS®, and many more.

Key product highlights include: 

35% off OHAUS® Adventurer™ Balances

20% off Eppendorf 5425/5425R Microcentrifuges

40% off Gilson PIPETMAN® L Pipettes

Within FOCUS there are some exciting new products such as:

Eppendorf epT.I.P.S.® BioBased Pipette Tips

IKA T 18 mini–ULTRA-TURRAX® Homogeniser

Getinge Applikon Bioreactor BioBundles

The success of FOCUS is powered by a comprehensive and highly targeted marketing strategy that includes:

A dedicated FOCUS subsite – offering a unified digital experience for users to browse, compare, and shop the latest deals.

Digital and print versions – ensuring accessibility for both online and offline audiences.

Web banners and supporting digital graphics, reinforcing visibility across SLS platforms and partner sites.

Email campaigns and social media promotion.

FOCUS is designed with the end-user in mind. By curating discounts across life sciences, analytical chemistry, and general laboratory applications, SLS ensures that customers from all research areas can benefit. The campaign’s strong brand partnerships allow us to offer exceptional value on both leading brands and SLS’s own range of high-quality products, making it a reliable source for securing laboratory supplies.

With its excellent execution, strategic approach, and commitment to delivering real value to the scientific community, FOCUS is the ultimate laboratory promotional campaign and a deserving winner of the Best Marketing Campaign award at the Labmate Excellence Awards 2025.