Rebrand reflects global growth in lab technology

Velp Scientifica has introduced a refreshed brand identity that captures its evolution from a family-run instrumentation company into a global player supporting science and innovation in over 130 countries.

The updated identity, launched alongside a redesigned website, aims to reflect Velp’s expansion into digital solutions and a wider product portfolio, while maintaining its core values of curiosity, precision, and reliability. The new logo features a clean, modern design that retains the brand’s signature blue and subtly nods to its heritage.

CEO Giovanni Passoni said the new look marks “a moment to reflect on who we’ve become - and who we aspire to be,” emphasising Velp’s ongoing commitment to sustainable innovation across food, pharma, environmental, and academic sectors.

The rebrand also includes the new tagline Driven by curiosity, intended to signal the company’s forward-looking vision and continued support for researchers around the world.

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