• Key appointment for new base in South Korea
    Michael Choi

News & Views

Key appointment for new base in South Korea

Jan 10 2023

Nexeon, a leading battery materials developer and manufacturer, has extended its presence in Asia with the opening of an office in the Gangnam district of Seoul, South Korea, which complements the office and development facility based in Yokohama, Japan, established in 2016.

Michael Choi joins Nexeon as Head of Asia Business Development, with a background in the lithium-ion battery industry and automotive sector. Michael will be responsible for sales and business development in Asia where major manufacturers are making strides by adopting new technologies such as silicon anodes for rechargeable batteries.

Previously Sales Director of Korea and Southeast Asia at Imerys Graphite & Carbon, where he generated significant growth through development of long-term business relationships and enhanced supply chain management.

He was also Head of Strategy at BMW Group Korea, where he led new business strategy including electric mobility to reduce CO2 emissions; and was a business planning director for batteries in EV & Energy Storage Systems at Samsung SDI, with earlier roles were at IBM and SK Innovation.

Mr Choi has a degree in Chemistry from Korea University, and an MBA from the University of Southern California.

“I am delighted to welcome Michael to Nexeon at this pivotal time in our development”, said Dr Scott Brown, CEO of Nexeon. “His industry and regional knowledge will be important in developing strong links with existing and new customers in the region.”

“I have been aware of Nexeon’s role in the development of silicon anode materials for some time, so I am very excited to become part of the team”, said Michael Choi.

More information online


Digital Edition

Lab Asia 31.2 April 2024

April 2024

In This Edition Chromatography Articles - Approaches to troubleshooting an SPE method for the analysis of oligonucleotides (pt i) - High-precision liquid flow processes demand full fluidic c...

View all digital editions

Events

Microbiology Society Annual Conference 2024

Apr 08 2024 Edinburgh 2024

analytica 2024

Apr 09 2024 Munich, Germany

ChemBio Finland 2024

Apr 10 2024 Helsinki, Finland

Analytica Anacon India & IndiaLabExpo

Apr 15 2024 Mumbai, India

Analitika Expo 2024

Apr 16 2024 Moscow, Russia

View all events