WITec Establishes New Office in China

WITec GmbH, industry leading manufacturer of scanning-probe nano-analytical microscopy systems, has opened a new office in Beijing. The facility in the cultural, scientific and administrative capital of the fastest growing large economy in the world will enable WITec’s current market presence to be expanded while better serving its growing client base. The direct local representation will offer sales and after-sales technical support along with customer event organisation. On-site product demonstrations and sample measurements will provide an opportunity for scientists to witness first-hand the advantages of WITec’s Raman, AFM, SNOM and correlative microscopy solutions.

“China’s technological advancement is proceeding at an astonishing pace, with varied initiatives and a scale of investment second to none. Our innovative spirit will be a perfect fit for the dynamism there and our new office will ensure an open line of communication with the people looking to make breakthroughs,” said WITec Co-founder Joachim Koenen.

According to the newly-appointed regional director for WITec’s China operations, Dr Ding Shuo, “It’s exciting to handle the Chinese business of WITec, a renowned and pioneering German company working right on the edge of Raman and correlative microscope development. Their technology and expertise will benefit Chinese scientists from basic research to industry.”

Ding Shuo has a decade of experience in the high-performance microscopy industry in addition to a Doctorate in Physics and a Master of Business Administration. The WITec Beijing Representative Office is located in the German Centre of the Landmark Towers in the Chaoyang Central Business District.