Multilingual diagnostics site supports global partner access

HUMAN Diagnostics has launched a redesigned corporate website, now available in three language versions that went live simultaneously. The new site offers tailored, audience-specific content, features, and services aimed at expanding the company’s global presence and enhancing brand visibility. A newly integrated customer platform serves as the foundation for communication and collaboration with HUMAN’s network of over 240 distribution partners worldwide.

“With the new website, we aim to create a globally consistent brand experience that reflects HUMAN’s value proposition. It is designed to become the central digital medium for interaction and information,” said Thomas König, Associate Director Marketing Communications, about the relaunch.

To support this vision, the design and content of the site have been completely overhauled. “We want to deliver personalised content that our customers expect - on any channel and device. The platform is optimised to improve user experience and facilitate access to our innovative diagnostic solutions. This enables our customers to make informed and confident purchasing decisions,” König added.

For more than 50 years, HUMAN has provided clinical laboratories around the world with a broad product portfolio built on German quality standards. The company supports laboratories in meeting local requirements and everyday challenges through global service and logistics capabilities. Its solutions for point-of-care and mid-throughput testing are designed to empower medical professionals and laboratory staff to make life-saving decisions, promote health equity, and improve patient outcomes.

Built on Pimcore technology, the new platform offers significant benefits to HUMAN’s diverse audiences. For the general public, it features intuitive navigation, comprehensive product information, and multiple interaction options. “Our distribution partners benefit from improved communication and collaboration tools that streamline order processing and inventory management. Pimcore’s robust data management capabilities allow us to centralise and optimise our product information, ensuring that our partners and customers always have access to the most up-to-date data. This results in improved performance and faster response times,” explained Andrii Pushkarov from HUMAN’s Strategic Digital Project Management team.

The website relaunch project was implemented using agile development methods. Layout, design, and technical realisation were delivered by NodeArt, based in Kyiv, Ukraine, while digital strategy and SEO were handled by Ukrainian agency UAMASTER. All medical-technical and product-specific content was developed in-house by HUMAN Diagnostics.

Explore the new website and discover how HUMAN Diagnostics is committed to advancing healthcare through innovative solutions and exceptional service.

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