• Management Partnership Steers Course for Growth
    Gordon Peters (left) and Florian Weser

News & Views

Management Partnership Steers Course for Growth

Feb 08 2022

Advancing from director of global sales and marketing to an additional managing director at Krüss, Gordon Peters has taken over the scientific measuring instrument manufacturer’s finance & commercial division. He joins Florian Weser, the eighth generation in-line of his family to head the Hamburg-based business, to lead its company-wide growth and to follow its insourcing strategy that Weser has been driving since he joined as managing shareholder in 2012.

Following the move from Olympus to Krüss in 2018, Peters extended his experience from heading international sales to Director of Global Sales & Marketing since 2019, where he ensured and extended the networking and increasingly consistent customer orientation of the sales, marketing, technical support teams, as well as the applications & science departments.

Peters brought the threads together through establishment of a customer support centre which acts as a point of contact to competently handle customer requests in cooperation with the departments. He has also established direct agencies in several global sales regions that had previously been served by trading partners, to intensify international company services and supplies.

The proven cooperation of the partnership with Weser as managing director for R&D and production and Peters for finance & commercial, signals the potential for further growth further growth, with the divisions remaining as closely interlinked as is necessary for the success of a medium-sized hi-tech business, reported the company.

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