News & Views
ELRIG group form Strategy to grow UK Community
Sep 25 2023
The European Laboratory Research & Innovation Group (ELRIG) UK, has formed a working group to provide strategic direction and guidance to help the ELRIG community grow and thrive. The Engagement Strategy Work Group (ESWG) aims to engage audiences in different ways, including developing and implementing a cohesive digital content strategy, developing a social media presence and media partnerships, improving accessibility and inclusivity and creating additional value from its scientific content.
The ESWG will be led by Dr Chris Williams, ELRIG Board Member and Founder & Managing Director, Questae Coaching & Consulting, with support from ELRIG’s Sanj Kumar, CEO, Emily Norman, Marketing & Communications Manager and volunteers from across the scientific community.
“Driven by the philosophy of sustainability and accessibility, we want to make sure that our scientific content can be reached by those not able to attend our events. Whilst not being there in person means people don’t benefit from the spontaneity and networking that happens, we want to promote access and digital connectivity to enhance application of scientific and technological innovations wherever you are. We are aiming to provide platforms for scientific exchange that resonate whether you are an early career professional, academic, entrepreneur or pharma/biotech leader. This mentality has provoked the change to a more strategic look at different ways to engage our community through the ESWG,” Dr Williams said.
“As ever, we are truly thankful to our volunteer members who have stepped forward to join this team and are open to other applications from those who believe they can bring these philosophies to life across our community,” she added.
The formation of the ESWG follows the reorganisation of ELRIG’s governance and work group structure earlier this year which saw Saleha Patel, Associate Principal Scientist, Emerging Innovations, Discovery Sciences, R&D at AstraZeneca, selected as Chair of Scientific Programme Work Group; and Nick Clare, Interim Chief Business Officer and VP of Strategic Alliances at DefiniGEN, appointed as Vendor Strategy Work Group Lead.
Emily Norman said: “We are passionate about engaging our members in the high-quality content we provide and committed to delivering complementary scientific programmes that are relevant and respond to the needs of our diverse network. In doing so, we hope to widen our reach into the life sciences community, attracting new members to our events and into the ELRIG organisation.”
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