Inovus Medical Expands its Sales Team and Operations in South East Asia

Inovus Medical is pushing ahead with plans to grow its sales team and operations in South East Asia, a key target market for which Inovus products are ideally suited. Entry into the Philippines market was announced with attendance at the MIGS: East Meets West - PSGE 15th Annual Convention and 1st Regional Meeting of ESGE & APAGE in East Asia held on the 14th - 17th August at the EDSA Shangri-La Hotel Mandaluyong City.

The meeting is a first in collaboration of the European Society for Gynaecological Endoscopy and the Asia-Pacific Association for Gynaecologic Endoscopy and an ideal platform for Inovus to showcase some of its latest bozzini^TM Hysteroscopy Basic and bozzini^TM  Hysteroscopy simulators.

The move into South East Asia demonstrates Inovus’ commitment to becoming the leading surgical simulation provider in one of the worlds high-growth markets. Southeast Asia’s growing technology market holds enormous promise due to the region’s massive young, tech-savvy population and is fast establishing credentials as a base for high-tech industries and value-added manufacturing making the region a perfect fit for Inovus and the innovative surgical simulation products the company designs and manufactures.

Dr Elliot Street, CEO Inovus Medical, said: “We are excited to be able to offer our full suite of surgical simulators in SEA, a key target market for us and one we feel will offer great potential for growth of our export activity. Our newly appointed Asia representative will be offering full support to our distributors on the ground and making sure our affordable and functional simulators make their way into the hands of surgeons across the region.”