• Knauer Champions Sustainability with a Birthday Message
    The special birthday gift: sustainability video gallery. (picture: KNAUER)
  • Alexandra Knauer on her birthday during a video call. (screenshot: KNAUER)

News & Views

Knauer Champions Sustainability with a Birthday Message

Feb 09 2021

Alexandra Knauer, Managing Director of Knauer Wissenschaftliche Geräte GmbH, who celebrated her birthday on 28 January, is known for not just keeping an eye on the company's well-being, but also for taking responsibility toward society and the environment. It is very important to her that the world remains diverse and worth living in the future.

The forward-thinking entrepreneur from Berlin-Zehlendorf has therefore been asking herself for years, "How do we want to live and work in the future?" and she closely links the company's strategic goals with aspects of sustainability. The current goals include, for example, climate-neutral production by 2025.

What do sustainable, climate-neutral production and birthday have to do with each other?

Traditionally, the employees at Knauer give their boss a birthday present. As this was not possible in these pandemic times they sent video messages instead.

The basis for the idea was already created last year, when a few videos were shot with employee statements about sustainability at Knauer. During Advent, visitors to the Knauer website were able to see 24 messages for the first time. What the employees have now come up with for their boss's birthday goes well beyond that.

Under the project name KNAUERforFuture, even more employees have submitted their very personal message on the topic of sustainability and these contributions can now be found on the Knauer website; friends and partners can also participate with clips about sustainability. The project has already resulted in a memorable video gallery, with individual comments and answers worth seeing about sustainability in the company and beyond. Starting with the beehives in the award-winning Knauer garden, to digital process optimisation to save paper, to plastic-free beverages. Every single message tells a bit about Knauer's everyday life and ideas for more sustainability.

To advance the topic, become a frontrunner and inspire as many people as possible, Alexandra Knauer pursues her goals with perseverance. Values such as reliability, stability and respect are also important to her and quality always counts. Because that is the value context in which her parents founded the company 59 years ago.

“I am excited and happy. My team could not have given me a better birthday present. I have the hope that we can motivate many company leaders and employees for sustainability activities,” said Alexandra Knauer after receiving the special gift from her team.

View the video gallery  

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