IDEX Health & Science Hosted Distributor Reception Event at Analytica

Analytica took place in Germany in early April of this year with a record of 35,384 visitors and 1,142 exhibitors.

On the second day of show, Idex Health & Science hosted a distributor reception event at their delicate booth serving all participants with Bavarian specialties, such as, pretzels and wheat beer. Around 60 distributors from Europe attended the event which enabled Idex Health & Science to strengthen their relationship with their business partners after the company reformed their channel support structure. Through the event, all distributors were introduced the new exciting launch of ISMATEC® Reglo ICC pump which is the cutting edge revolution to the traditional peristaltic pump technology. Thanks to this new breakthrough, lab scientists and instrument manufacturers are now able to integrate three or four individual controlled pumps into a footprint of one single pump only.

The company reshaped their booth layout this year with aim to deliver the company new brand commitment ‘Fluidics for Life’ to the market with an endeavour continuously bringing innovative fluidic solutions for life science instrumentation market. All visitors were highly engaged and enthusiastic about all ongoing changes with Idex Health & Science. The event provided them with a great chance of socialising and exchanging ideas with other laboratory instrumentation specialists at Analytica.