Strategic Move to drive new Corporate Strategy

Fine chemicals developer and manufacturer Minafin has announced Gust Desmedt as chief strategy officer (CSO) and Minh Hua as chief information and operational excellence officer (CIOEO). Ms Hua and Mr Desmedt are both members of the group’s executive committee.

The group operates six industrial manufacturing sites across Europe and North America and the appointments are being made at a time when requirements for purity, containment and traceability in the fine chemical industry are more stringent, customers are seeking more value-added solutions and services, while international competition is fiercer.

“We are pleased to welcome Gust to Minafin and reward Minh for her talent and global management skills,” said Frederic Gauchet, president of the Minafin Group. “Their appointments express our determination to further expand the horizons of the Minafin Group and broaden operational excellence. Gust’s skillset will strengthen our capacity to face today’s challenges and better serve the future needs of the market and our global customers. Minh will make us more robust and competitive, able to seize opportunities and keep growing.”

Mr. Desmedt joins Minafin from Solvay, where he worked as business unit and corporate strategy director for six years. He will be responsible for developing a new corporate strategy geared to higher productivity and efficiency gains, enhancing the synergies among Minafin’s affiliates and making strategic investments, including acquisitions, partnerships and divestments, among other growth activities.

Within Ms. Hua’s extended mission, she will lead the team to roll out an ‘Operational Excellence’ program, which was successfully tested at affiliate Minakem, across the whole Minafin group. The program is designed to improve the efficiency and productivity of all operations, supply chains and support functions.

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