Lauda Announces Partnership with watttron

Lauda Dr R. Wobser GmbH & Co KG has concluded a comprehensive cooperation agreement with watttron GmbH. The cooperation includes the exclusive sale of watttron products in North America and the analytical, biotechnology and laboratory technology industries worldwide, as well as the use of watttron technology in future Lauda constant temperature equipment. In addition, Lauda secures a prospective participation in watttron GmbH.

watttron GmbH develops and produces intelligent heating systems, which enable precise heating at the right point and temperature. In which a thin, ceramic heating plate is heated accurately down to one pixel, where each heating pixel can be controlled individually - like on a TFT display. Applications for watttron technology can also be found in the automotive, medical, additive manufacturing, chemical and biotechnology sectors.

“For our start-up the cooperation with Lauda is a great asset. We are particularly motivated by the fact that Lauda, a world-class medium-sized company, wants to break new ground with this partnership,” said Marcus Stein, CEO of watttron GmbH. “We are looking forward to the expertise of our new partner and hope to be able to bring our innovative heating technology even faster into new market areas and countries, especially in North America.”

Ronald Claus von Nordheim, Head of Production (CPO) at watttron, added: “At the same time, we see great advantages of our technology in the laboratory area, which Lauda's customers will also benefit from.”

With Lauda and watttron, an established medium-sized company and a young start-up from the mechanical engineering sector are pooling their expertise to jointly advance the development of temperature control. With this cooperation, Lauda is expanding its temperature control technology portfolio, while watttron in turn benefits from the experience and sales networks of the globally active temperature control equipment manufacturer.

“The most important driver for Lauda as world market leader is our vision of exciting with temperatures. Through the cooperation with watttron and the use of this trend-setting technology in the field of temperature control, we are consistently continuing along this path,” explained Dr Gunther Wobser, President and CEO of Lauda. “With this comprehensive cooperation, we are building an innovation bridge to one of the most successful industrial start-ups in Germany today. We also want to use this opportunity to learn first hand from our new partner. The cooperation with startups is an important part of our innovation strategy,” he added.