Lauda Celebrates Ten Years in China

Over ten years ago, on 8 April 2008, the distribution company Lauda China Co, Ltd was founded in Shanghai. This was preceded by a strategy project by the manufacturer of high-quality temperature control units in order to optimally support the Asian-based customers and representations. The five-strong team initially worked closely with other agencies to expand Lauda's sales across the Asian market. In addition to the technical advice, the marketing of the Lauda Alpha device line, which was especially designed for the Asian market at that time, was one of the main tasks of the sales subsidiary in cooperation with the large Chinese dealer network.

Lauda China quickly expanded its market presence. From 2010, it began working with distributors of glass reactors for the Asian market, building a reputation as a trusted partner in reactor temperature control. With the expansion of sales activities in the areas of OEM as well as heating and cooling systems, Lauda China was able to gain important customers in the field of industrial temperature control. In 2015 Lauda China supported the pharmaceutical group Lianhe Chemical Technology with several industrial temperature control units; then a milestone for the Asian pharmaceutical industry.

“Over the past ten years, Lauda China has built a network of strong reference customers in areas such as pharmaceuticals, automotive and biotechnology, and has built an excellent reputation in these industries,” explained General Manager Michael Lin, who has been involved from the very beginning and who has led Lauda China since December 2009. Its most important customers include the global pharmaceutical, biopharmaceutical and medical device company Wuxi Apptec, the electric mobility pioneer Siemens Valeo and Merck Millipore from the life sciences sector. “The last ten years have been a great success for Lauda China. Thanks to our local presence, we were able to directly support our customers in China with service and sales services,” continued Michael Lin.

The celebrations of the tenth anniversary included the CEO and President, Dr. Gunther Wobser, who had flown in from the German headquarters. He emphasised the importance of the foreign location in Shanghai and the success of the decentralised management of Lauda's global sales activities. “The founding of Lauda China was an important step in our strategy at the time,” Dr Gunther Wobser said in his speech at the anniversary. “China is a focus of our activities. With the double presence of both a sales and a development and production subsidiary, we clearly show our commitment as the world market leader.”