Memmert Opens First Subsidiary in Shanghai

Optimising close contact to the client supported the decision to open the first Memmert subsidiary in growth market China. 

The foundation of the first Memmert subsidiary represents a further significant milestone in the company history of the German-based manufacturer of temperature control appliances. At analytica Shanghai in September, the official introduction of the team to General Manager Xin Yin Mu, an engineer with many years of sales experience, will take place in the Chinese subsidiary of the large German corporate group.The staff will expand the subsidiary from Shanghai, taking care of the entire Chinese market. Apart from supporting local dealers, it will run product training courses and be available for on-site service and repair work.

“The Chinese market offers us considerable opportunities for growth”, said Managing Director Christiane Riefler-Karpa. “The first Memmert subsidiary in China also underlines the development of our strategy always to maintain close contact with our customers. How could this be better achieved than with highly educated employees who are familiar with the culture, language and conventions of their fellow countrymen?”