News & Views
Micromeritics Strengthens Investment in Asia
Aug 31 2022
Micromeritics has announced three significant new investments to support fast-growing APAC markets.
The company established direct sales, service, and support operations in South Korea through acquisition of Protech Korea, its long-time distributor. The new Micromeritics Korea is headquartered in Daejeon, a centre for both academic and industrial innovation. Protech has effectively established Micromeritics as the domestic market leader for particle characterisation. The entire Protech sales, service, and applications teams are now part of Micromeritics Korea.
To further enhance its regional customer support, the company opened a new and expanded sales, service, and training headquarters in Shanghai. The new facility is located near Shanghai Hongqiao International Airport, a hub for regional travel and central to the rapidly growing businesses related to advanced batteries and the net zero economy.
The company has also invested to better serve their customers in Southeast Asia. Ms Ruby Hooi will lead the company’s sales operations in partnership with their network of distributors in Southeast Asia. Based in Singapore, Ruby has spent more than a decade providing technical support and building effective relationships with customers in analytical laboratories.
John Jordan, Vice President of Worldwide Sales & Service, commented: “Asia has been a tremendous growth driver for our company; the demand from innovative companies and institutions in Korea, China, and Southeast Asia continues to grow. Our investments in Asia are a demonstration of our unwavering commitment to collaborate, provide superior technology, and deliver expert support to our customers in Asia.”
More information online
Digital Edition
Lab Asia 31.2 April 2024
April 2024
In This Edition Chromatography Articles - Approaches to troubleshooting an SPE method for the analysis of oligonucleotides (pt i) - High-precision liquid flow processes demand full fluidic c...
View all digital editions
Events
Microbiology Society Annual Conference 2024
Apr 08 2024 Edinburgh 2024
Apr 09 2024 Munich, Germany
Apr 10 2024 Helsinki, Finland
Analytica Anacon India & IndiaLabExpo
Apr 15 2024 Mumbai, India
Apr 16 2024 Moscow, Russia