Executive Roles created to drive Market Expansion

AscellaHealth subsidiary Terebellum has announced the appointment of two executive positions to drive its growth in new markets.

Newly appointed Vice President of Market Access & Commercialisation, Floortje van Nooten PhD, brings with her almost 20 years of experience in the biopharmaceutical industry. She will lead Terebellum’s expansion into the UK and EU, collaborating with marketing leadership on value proposition and messaging strategy, while providing guidance and support on consultative sales strategies and the development of client solutions.

Floortje previously delivered market access value strategies and led the development of reimbursement and pricing strategies across Europe and in the US, as Head of Global Market Access at ProQR. She was also responsible for the same activities and negotiations at Biocryst and Dompé and has led global market access and health economics and outcomes research strategies for Astellas.

Victoria Daet MBA who has also joined Terebellum, has broad breadth business development and sales experience across many countries including the UK, Singapore, Thailand and Japan. As Regional Director, she will identify opportunities within public and private healthcare organisations and develop commercialisation and go-to-market strategies for rare/orphan disease and gene/cell therapy pharmaceutical manufacturers in the EU and UK. Prior to her appointment, Victoria was the product marketing lead for Singapore-based firm OMG Network, a fintech ICO unicorn, handling product and feature launches and the identification of leads to push into the business development pipeline.

In Japan, she held both business development and executive marketing leadership roles driving sales and growth strategies for Slush, a world leading big-tech conference.

Craig Caceci, Executive Vice President and Managing Director of Terebellum, said: “Accelerated growth has prompted the need to attract additional business development and market access talent to expand our international footprint, as well as build upon our strategic market access, distribution and supply chain experience and expertise gained over the past ten years.

“The market-leading experience and expertise Floortje and Victoria bring to Terebellum will drive innovation and growth in the programmes, consultation and market access support provided to our partners across the UK and Europe.”

Terebellum’s services include pre-commercialisation and market access support, distribution and fulfilment, supply chain logistics, pharmaceutical financial solutions and custom clinical and pull-through programmes.

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