Ultrasonic beverage flowmeter reaches key customer testing milestone

Titan Enterprises is spotlighting the critical customer testing phase in the development of its latest innovation: a low-cost ultrasonic beverage flowmeter tailored for OEM drinks dispensing systems.

Created in response to a specific OEM request, the new ultrasonic meter had to meet stringent design criteria: compact size, food-grade materials, low cost, hygienic operation with no internal moving parts, and seamless integration into existing setups.

“This project isn’t just about building a flowmeter - it’s about solving an industry problem,” said Neil Hannay, Senior Development Engineer at Titan Enterprises. Drawing on their success with turbine flowmeters, Titan explored ultrasonic technology as a more robust solution for beverage applications, resulting in a new meter within the Atrato® flowmeter family.

Titan’s R&D strategy places strong emphasis on real-world feedback. “In the lab, we work from first principles, but we can’t replicate a customer’s operating environment,” Neil explains. “Customer testing is essential to creating a product that performs reliably in the field and delivers features that truly matter to the user.”

After internal validation, prototype meters are supplied for field trials, allowing OEM partners to assess performance under real operational stresses. This testing phase is key to refining elements such as fluid compatibility, mechanical durability, and fault tolerance. It also builds customer confidence and clarifies expectations around performance and cost.

Feedback from field use informs iterative design improvements and ensures the final product meets both technical and commercial requirements. “The loop between our engineering team and the customer’s application is vital,” adds Neil. “We’re not just aiming for functionality - we’re aiming for perfect fit.”

Titan’s collaborative, feedback-driven approach accelerates product readiness and supports the creation of precision-engineered, cost-effective flow solutions tailored to OEM needs. With R&D spending over three times the industry average, Titan continues to lead in advancing liquid flow measurement technologies.

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