UK Centre Focused on Quality and Service

Shimadzu has been developing its UK’s headquarters in Buckinghamshire into a major Centre of Excellence for analytical and environmental solutions geared to help UK customers evaluate technical solutions tailored to their specific requirements.

As suppliers of chromatography and spectroscopy instruments and services the Milton Keynes facility, which opened its doors to visitors in Autumn, has been building on its customer focused approach, nurturing ”a shared, constructive ‘mindset’ within the company that reminds its people to constantly consider how they can improve their work, their

environment and help each other.”

“One of the central reasons why so many businesses are switching to Shimadzu is our customer focused approach. The company’s sales specialists do not try and sell a customer a solution before they have learnt about the customer’s business and what precise solution they need,” explained Darin Enefer, Shimadzu UK’s Sales Director. “The discovery phase helps to develop a real understanding of the customer’s needs. We don’t really want to present too early. We want to truly understand the customer. Our sales people and our product support team have been trained intensively to really understand the customer by using a very open questioning method to really gain a full understanding of the customer.”

Following the discovery phase customers are invited to the company to evaluate solutions against other options they may be considering thereby enabling them to make an informed choice. The range of business support includes on-site installation training; classroom  development; guest speakers/hot topics, as well as networking events.

Social media networking using Twitter, Facebook and YouTube have also been embraced to keep in touch with clients, the company said.